{"title":"MAXWELL","description":null,"products":[{"product_id":"maxwell-total-keratin-treatment","title":"Maxwell Total Keratin Treatment 500ml – Rinse-Off","description":"\n\u003cdiv style=\"font-family:Helvetica,Arial,sans-serif;color:#21190f;line-height:1.65;max-width:100%;\"\u003e\n\n  \u003csection style=\"margin:0 0 34px;\"\u003e\n    \u003ch2 style=\"font-family:Helvetica,Arial,sans-serif;font-size:34px;line-height:1.15;margin:0 0 20px;font-weight:700;\"\u003eMaxwell Total Keratin Treatment\u003c\/h2\u003e\n    \u003cp style=\"font-size:18px;color:#6f6b67;margin:0;\"\u003eProfessional rinse-off keratin treatment for dense, coarse and curly hair. Designed to deliver strong straightening, deep nourishment, brilliant shine and lasting frizz control.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin:0 0 38px;overflow:hidden;border:1px solid #e7dfd2;border-radius:18px;background:#fff;\"\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;background:#21190f;color:#fff;\"\u003e\n      \u003cdiv style=\"padding:16px 18px;font-weight:700;letter-spacing:1px;text-transform:uppercase;font-size:13px;\"\u003eProperty\u003c\/div\u003e\n      \u003cdiv style=\"padding:16px 18px;font-weight:700;letter-spacing:1px;text-transform:uppercase;font-size:13px;\"\u003eDetail\u003c\/div\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eHair Type\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003eDense, coarse and curly hair; not intended for very tight curl patterns\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eHair Condition\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003eNatural, colour-treated, blonde and highlighted hair\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003ePorosity\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003eMedium\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eDamage Level\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:20px;letter-spacing:3px;\"\u003e●●●\u003c\/span\u003e\u003cspan style=\"color:#dedede;font-size:20px;letter-spacing:3px;\"\u003e●●\u003c\/span\u003e \u003cspan style=\"color:#777;\"\u003e3\/5\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eStraightening Strength\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:20px;letter-spacing:3px;\"\u003e●●●●●\u003c\/span\u003e \u003cspan style=\"color:#777;\"\u003e5\/5\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eOdor Intensity\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:20px;letter-spacing:3px;\"\u003e●●●\u003c\/span\u003e\u003cspan style=\"color:#dedede;font-size:20px;letter-spacing:3px;\"\u003e●●\u003c\/span\u003e \u003cspan style=\"color:#777;\"\u003e3\/5\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eLongevity\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003e6–8 months*\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eNourishment\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:20px;letter-spacing:3px;\"\u003e●●●●●\u003c\/span\u003e \u003cspan style=\"color:#777;\"\u003e5\/5\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eShine\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:20px;letter-spacing:3px;\"\u003e●●●●●\u003c\/span\u003e \u003cspan style=\"color:#777;\"\u003e5\/5\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eStraightening Effect\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003eStrong\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eProcessing Time\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003e30 minutes\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:grid;grid-template-columns:38% 62%;border-top:1px solid #eee7dd;\"\u003e\n      \u003cdiv style=\"padding:15px 18px;background:#faf8f4;font-weight:700;color:#8a867f;font-size:13px;text-transform:uppercase;\"\u003eApplication By\u003c\/div\u003e\n      \u003cdiv style=\"padding:15px 18px;\"\u003eLicensed salon professionals only\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin:0 0 38px;\"\u003e\n    \u003ch2 style=\"font-family:Helvetica,Arial,sans-serif;font-size:30px;line-height:1.2;margin:0 0 18px;font-weight:700;\"\u003eAbout Maxwell Total\u003c\/h2\u003e\n    \u003cp style=\"font-size:17px;color:#716d68;margin:0 0 16px;\"\u003eMaxwell Total is a high-performance professional keratin treatment created for dense, coarse and curly hair that requires strong curl control. It is suitable for natural and colour-treated hair, including blonde and highlighted hair when the temperature and technique are selected after a professional diagnosis and strand test.\u003c\/p\u003e\n    \u003cp style=\"font-size:17px;color:#716d68;margin:0 0 16px;\"\u003eThe formula combines guarana, spirulina, hydrolyzed silk, a complex of 11 amino acids and vitamins. These ingredients support the hair fibre, restore moisture balance, improve elasticity and leave the hair deeply conditioned with a brilliant, polished shine.\u003c\/p\u003e\n    \u003cp style=\"font-size:17px;color:#716d68;margin:0;\"\u003eWith the correct product selection and professional technique, the treatment can create a completely straight, smooth and frizz-controlled finish. Results may last 6–8 months depending on the hair structure, application technique and aftercare.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin:0 0 38px;\"\u003e\n    \u003ch2 style=\"font-family:Helvetica,Arial,sans-serif;font-size:30px;line-height:1.2;margin:0 0 18px;font-weight:700;\"\u003eWhat This Treatment Does\u003c\/h2\u003e\n    \u003cdiv style=\"border-top:1px solid #ece4d8;\"\u003e\n      \u003cdiv style=\"display:flex;gap:18px;padding:17px 4px;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:24px;\"\u003e●\u003c\/span\u003e\u003cspan style=\"font-size:17px;color:#74706b;\"\u003eProvides strong straightening and curl control\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:18px;padding:17px 4px;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:24px;\"\u003e●\u003c\/span\u003e\u003cspan style=\"font-size:17px;color:#74706b;\"\u003eReduces frizz, excess volume and daily styling time\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:18px;padding:17px 4px;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:24px;\"\u003e●\u003c\/span\u003e\u003cspan style=\"font-size:17px;color:#74706b;\"\u003eDeeply nourishes and improves softness and elasticity\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:18px;padding:17px 4px;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:24px;\"\u003e●\u003c\/span\u003e\u003cspan style=\"font-size:17px;color:#74706b;\"\u003eCreates brilliant shine and a polished, silky finish\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:flex;gap:18px;padding:17px 4px;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"color:#d5ad59;font-size:24px;\"\u003e●\u003c\/span\u003e\u003cspan style=\"font-size:17px;color:#74706b;\"\u003eHelps maintain smooth, manageable hair for 6–8 months*\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin:0 0 38px;\"\u003e\n    \u003ch2 style=\"font-family:Helvetica,Arial,sans-serif;font-size:30px;line-height:1.2;margin:0 0 20px;font-weight:700;\"\u003eHow to Use\u003c\/h2\u003e\n    \u003cdiv style=\"display:grid;gap:0;\"\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e1\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eWear protective gloves and perform a strand test before beginning.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e2\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eWash the hair 2–3 times with Deep Cleaning Shampoo, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e3\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eBlow-dry the hair until it is 100% dry.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e4\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eShake the bottle well and divide the hair into small, controlled sections.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e5\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eApply a thin, even layer strand by strand, keeping approximately 0.5–1 cm away from the scalp. Comb through to remove excess product.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e6\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eLeave the treatment on the hair for 30 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e7\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eWithout rinsing, blow-dry the hair completely using cool or warm air in a well-ventilated area.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e8\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eSelect the flat-iron temperature and number of passes according to the hair structure, condition, heat tolerance and strand-test result.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e9\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eSeal very thin sections with a professional flat iron, following the Professional Heat Guide below. Stop once the strand is fully sealed.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;border-bottom:1px solid #ece4d8;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e10\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eAllow the hair to cool completely.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:56px 1fr;gap:16px;padding:17px 0;\"\u003e\n\u003cspan style=\"display:flex;align-items:center;justify-content:center;width:46px;height:46px;border-radius:50%;background:#21190f;color:#fff;font-weight:700;\"\u003e11\u003c\/span\u003e\u003cp style=\"margin:3px 0 0;font-size:17px;color:#706c67;\"\u003eWash with shampoo, apply a suitable finishing mask for 10–20 minutes, rinse, and blow-dry the hair 100%. The result is complete.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \n  \u003csection style=\"margin:0 0 38px;\"\u003e\n    \u003ch2 style=\"font-family:Helvetica,Arial,sans-serif;font-size:30px;line-height:1.2;margin:0 0 18px;font-weight:700;\"\u003eProfessional Heat Guide\u003c\/h2\u003e\n    \u003cdiv style=\"overflow:hidden;border:1px solid #e5dccd;border-radius:18px;background:#fff;\"\u003e\n      \u003ctable style=\"border-collapse:collapse;width:100%;table-layout:fixed;font-family:Helvetica,Arial,sans-serif;\"\u003e\n        \u003ccolgroup\u003e\n          \u003ccol style=\"width:42%;\"\u003e\n          \u003ccol style=\"width:34%;\"\u003e\n          \u003ccol style=\"width:24%;\"\u003e\n        \u003c\/colgroup\u003e\n        \u003cthead\u003e\n          \u003ctr\u003e\n            \u003cth style=\"background:#21190f;color:#fff;text-align:left;padding:14px 12px;font-size:12px;line-height:1.35;text-transform:uppercase;vertical-align:middle;border-right:1px solid #e5dccd;\"\u003eHair Type \u0026amp; Condition\u003c\/th\u003e\n            \u003cth style=\"background:#21190f;color:#fff;text-align:left;padding:14px 12px;font-size:12px;line-height:1.35;text-transform:uppercase;vertical-align:middle;border-right:1px solid #e5dccd;\"\u003eTemperature\u003c\/th\u003e\n            \u003cth style=\"background:#21190f;color:#fff;text-align:left;padding:14px 10px;font-size:12px;line-height:1.35;text-transform:uppercase;vertical-align:middle;\"\u003ePasses\u003c\/th\u003e\n          \u003c\/tr\u003e\n        \u003c\/thead\u003e\n        \u003ctbody\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"background:#f7f3eb;color:#21190f;padding:16px 12px;border-top:1px solid #e5dccd;border-right:1px solid #e5dccd;font-size:15px;line-height:1.45;font-weight:700;vertical-align:middle;\"\u003eFine texture\u003c\/td\u003e\n            \u003ctd style=\"background:#fff;color:#21190f;padding:16px 12px;border-top:1px solid #e5dccd;border-right:1px solid #e5dccd;font-size:15px;line-height:1.45;font-weight:700;vertical-align:middle;\"\u003e205–215°C \/\u003cbr\u003e401–419°F\u003c\/td\u003e\n            \u003ctd style=\"background:#fff;color:#605c57;padding:16px 10px;border-top:1px solid #e5dccd;font-size:14px;line-height:1.45;vertical-align:middle;\"\u003e10–15 passes per strand\u003c\/td\u003e\n          \u003c\/tr\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"background:#f7f3eb;color:#21190f;padding:16px 12px;border-top:1px solid #e5dccd;border-right:1px solid #e5dccd;font-size:15px;line-height:1.45;font-weight:700;vertical-align:middle;\"\u003eNormal \u0026amp; coarse texture\u003c\/td\u003e\n            \u003ctd style=\"background:#fff;color:#21190f;padding:16px 12px;border-top:1px solid #e5dccd;border-right:1px solid #e5dccd;font-size:15px;line-height:1.45;font-weight:700;vertical-align:middle;\"\u003e210–220°C \/\u003cbr\u003e410–428°F\u003c\/td\u003e\n            \u003ctd style=\"background:#fff;color:#605c57;padding:16px 10px;border-top:1px solid #e5dccd;font-size:14px;line-height:1.45;vertical-align:middle;\"\u003e15–20 passes per strand\u003c\/td\u003e\n          \u003c\/tr\u003e\n          \u003ctr\u003e\n            \u003ctd style=\"background:#f7f3eb;color:#21190f;padding:16px 12px;border-top:1px solid #e5dccd;border-right:1px solid #e5dccd;font-size:15px;line-height:1.45;font-weight:700;vertical-align:middle;\"\u003eCurly hair\u003c\/td\u003e\n            \u003ctd style=\"background:#fff;color:#21190f;padding:16px 12px;border-top:1px solid #e5dccd;border-right:1px solid #e5dccd;font-size:15px;line-height:1.45;font-weight:700;vertical-align:middle;\"\u003e215–230°C \/\u003cbr\u003e419–446°F\u003c\/td\u003e\n            \u003ctd style=\"background:#fff;color:#605c57;padding:16px 10px;border-top:1px solid #e5dccd;font-size:14px;line-height:1.45;vertical-align:middle;\"\u003e15–25 passes per strand\u003c\/td\u003e\n          \u003c\/tr\u003e\n        \u003c\/tbody\u003e\n      \u003c\/table\u003e\n    \u003c\/div\u003e\n    \u003cp style=\"font-size:14px;color:#827d76;margin:12px 0 0;\"\u003eAlways begin conservatively. For blonde, highlighted or sensitized hair, use only the lowest safe temperature confirmed by the strand test.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \n  \u003csection style=\"margin:0 0 38px;padding:22px;border:1px solid #e5dccd;border-left:5px solid #d5ad59;border-radius:14px;background:#faf7f1;\"\u003e\n    \u003cdiv style=\"font-size:13px;letter-spacing:2px;text-transform:uppercase;color:#ad8d4b;font-weight:700;margin-bottom:8px;\"\u003eExpert Recommendation\u003c\/div\u003e\n    \u003cp style=\"font-size:17px;color:#605c57;margin:0 0 18px;\"\u003e\u003cstrong\u003eBefore the keratin treatment:\u003c\/strong\u003e select one preparation product according to the professional hair diagnosis. Tap a card to view the product.\u003c\/p\u003e\n\n    \u003cdiv style=\"font-size:18px;font-weight:700;color:#21190f;margin:0 0 12px;\"\u003ePreparation before keratin\u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:12px;margin-bottom:24px;\"\u003e\n      \u003ca href=\"https:\/\/queenshairacademy.shop\/collections\/cold-recovery\/products\/use-me-bio-system-bio-nutri-elixir\" style=\"flex:1 1 145px;min-width:135px;display:block;padding:12px;border:1px solid #e5dccd;border-radius:14px;background:#fff;text-decoration:none;color:#21190f;\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0863\/1710\/5465\/files\/5942F15E-707C-4F65-B4E9-BC2789A8A1C2.png?v=1784691762\" alt=\"Use Me Bio System Bio Nutri Elixir\" style=\"display:block;width:100%;height:150px;object-fit:contain;margin:0 0 10px;\"\u003e\n        \u003cdiv style=\"font-size:16px;font-weight:700;line-height:1.3;margin-bottom:6px;\"\u003eBio Nutri Elixir\u003c\/div\u003e\n        \u003cdiv style=\"font-size:14px;line-height:1.45;color:#716d68;\"\u003eFor dry, porous blonde hair\u003c\/div\u003e\n      \u003c\/a\u003e\n\n      \u003ca href=\"https:\/\/queenshairacademy.shop\/collections\/cold-recovery\/products\/use-me-bio-system-bio-repair-cortex\" style=\"flex:1 1 145px;min-width:135px;display:block;padding:12px;border:1px solid #e5dccd;border-radius:14px;background:#fff;text-decoration:none;color:#21190f;\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0863\/1710\/5465\/files\/CAFD7BC1-CC23-4E59-8B9F-BEDD8BAD7DE7.png?v=1784691539\" alt=\"Use Me Bio System Bio Repair Cortex\" style=\"display:block;width:100%;height:150px;object-fit:contain;margin:0 0 10px;\"\u003e\n        \u003cdiv style=\"font-size:16px;font-weight:700;line-height:1.3;margin-bottom:6px;\"\u003eBio Repair Cortex\u003c\/div\u003e\n        \u003cdiv style=\"font-size:14px;line-height:1.45;color:#716d68;\"\u003eFor weakened hair lacking protein\u003c\/div\u003e\n      \u003c\/a\u003e\n\n      \u003ca href=\"https:\/\/queenshairacademy.shop\/products\/use-me-bio-system-bio-hydra-intense\" style=\"flex:1 1 145px;min-width:135px;display:block;padding:12px;border:1px solid #e5dccd;border-radius:14px;background:#fff;text-decoration:none;color:#21190f;\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0863\/1710\/5465\/files\/DC0AF485-D344-4531-BA7E-EFD093EC2D58.png?v=1784691980\" alt=\"Use Me Bio System Bio Hydra Intense\" style=\"display:block;width:100%;height:150px;object-fit:contain;margin:0 0 10px;\"\u003e\n        \u003cdiv style=\"font-size:16px;font-weight:700;line-height:1.3;margin-bottom:6px;\"\u003eBio Hydra Intense\u003c\/div\u003e\n        \u003cdiv style=\"font-size:14px;line-height:1.45;color:#716d68;\"\u003eHydrating preparation before keratin\u003c\/div\u003e\n      \u003c\/a\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"font-size:18px;font-weight:700;color:#21190f;margin:0 0 12px;\"\u003eFinishing step after keratin\u003c\/div\u003e\n    \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:12px;\"\u003e\n      \u003ca href=\"https:\/\/queenshairacademy.shop\/collections\/home-after-care\/products\/gelatina-matizadora-love-potion-1kg-lamination-mask\" style=\"flex:1 1 145px;min-width:135px;display:block;padding:12px;border:1px solid #e5dccd;border-radius:14px;background:#fff;text-decoration:none;color:#21190f;\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0863\/1710\/5465\/files\/B9B5F874-CB06-4991-8F62-F30CACC757C4.png?v=1751081226\" alt=\"Love Potion Matizadora Laminating Mask\" style=\"display:block;width:100%;height:150px;object-fit:contain;margin:0 0 10px;\"\u003e\n        \u003cdiv style=\"font-size:16px;font-weight:700;line-height:1.3;margin-bottom:6px;\"\u003eLove Potion Matizadora\u003c\/div\u003e\n        \u003cdiv style=\"font-size:14px;line-height:1.45;color:#716d68;\"\u003eAfter keratin for blonde hair when an anti-yellow effect is desired · extra shine · 10–20 min\u003c\/div\u003e\n      \u003c\/a\u003e\n\n      \u003ca href=\"https:\/\/queenshairacademy.shop\/collections\/home-after-care\/products\/natureza-pink-gold-hair-mask-1l\" style=\"flex:1 1 145px;min-width:135px;display:block;padding:12px;border:1px solid #e5dccd;border-radius:14px;background:#fff;text-decoration:none;color:#21190f;\"\u003e\n        \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0863\/1710\/5465\/files\/50BAF536-1646-4F85-BA04-95810688D7FC.png?v=1744329367\" alt=\"Natureza Pink Gold Professional Hair Mask\" style=\"display:block;width:100%;height:150px;object-fit:contain;margin:0 0 10px;\"\u003e\n        \u003cdiv style=\"font-size:16px;font-weight:700;line-height:1.3;margin-bottom:6px;\"\u003eNatureza Pink Gold\u003c\/div\u003e\n        \u003cdiv style=\"font-size:14px;line-height:1.45;color:#716d68;\"\u003eAfter keratin for extra shine · suitable for all hair types · 10–20 min\u003c\/div\u003e\n      \u003c\/a\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"margin:0 0 38px;\"\u003e\n    \u003ch2 style=\"font-family:Helvetica,Arial,sans-serif;font-size:30px;line-height:1.2;margin:0 0 18px;font-weight:700;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n    \u003cdiv style=\"padding:22px;border:1px solid #e7dfd2;border-radius:18px;background:#fff;\"\u003e\n      \u003ch3 style=\"font-family:Helvetica,Arial,sans-serif;font-size:18px;margin:0 0 8px;\"\u003eDoes Maxwell Total make the hair completely straight?\u003c\/h3\u003e\n      \u003cp style=\"font-size:16px;color:#716d68;margin:0 0 20px;\"\u003eYes. Maxwell Total can make the hair 100% straight when the product is correctly matched to the hair structure and condition. The flat-iron temperature and number of passes must also be selected accurately for that specific hair structure. A correct professional diagnosis and technique are essential to achieving the intended result.\u003c\/p\u003e\n      \u003ch3 style=\"font-family:Helvetica,Arial,sans-serif;font-size:18px;margin:0 0 8px;\"\u003eWhich hair types is it best for?\u003c\/h3\u003e\n      \u003cp style=\"font-size:16px;color:#716d68;margin:0 0 20px;\"\u003eIt is best suited to medium-density to dense hair with medium porosity and medium curls to curly textures. It is ideal for hair that needs strong straightening and nourishment.\u003c\/p\u003e\n      \u003ch3 style=\"font-family:Helvetica,Arial,sans-serif;font-size:18px;margin:0 0 8px;\"\u003eCan it be used on blonde or highlighted hair?\u003c\/h3\u003e\n      \u003cp style=\"font-size:16px;color:#716d68;margin:0 0 20px;\"\u003eYes. A professional diagnosis and strand test are required, and the lowest safe temperature should be used for the hair’s current condition.\u003c\/p\u003e\n      \u003ch3 style=\"font-family:Helvetica,Arial,sans-serif;font-size:18px;margin:0 0 8px;\"\u003eHow is the treatment applied?\u003c\/h3\u003e\n      \u003cp style=\"font-size:16px;color:#716d68;margin:0;\"\u003eIt is applied to thoroughly cleansed, dry hair in thin sections, processed for 30 minutes, blow-dried without rinsing and sealed with a professional flat iron. Professional application is required.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003csection style=\"padding:24px;border-radius:16px;background:#21190f;color:#fff;margin:0 0 14px;\"\u003e\n    \u003cdiv style=\"font-size:13px;letter-spacing:2px;text-transform:uppercase;color:#d5ad59;font-weight:700;margin-bottom:10px;\"\u003eThe Result\u003c\/div\u003e\n    \u003cp style=\"font-size:18px;line-height:1.6;margin:0;\"\u003eStraight, disciplined and deeply nourished hair with controlled volume, a silky feel and brilliant shine. Results can last 6–8 months with correct professional application and appropriate aftercare.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003cp style=\"font-size:13px;color:#8a867f;margin:12px 0 0;\"\u003e*Longevity varies with hair structure, technique, washing frequency and aftercare.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MAXWELL","offers":[{"title":"500 ml","offer_id":54347165401401,"sku":null,"price":130.0,"currency_code":"CAD","in_stock":true},{"title":"100 ml","offer_id":54347165434169,"sku":null,"price":33.4,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0863\/1710\/5465\/files\/IMG_6837.png?v=1761172803"},{"product_id":"maxwell-total","title":"MAXWELL \"TOTAL\" 0.5L (RINSE OFF)","description":"\u003cp\u003e\u003cstrong\u003eMAXWELL Total — Intensive Repair \u0026amp; Reconstruction Treatment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe innovative formula of MAXWELL Total Hair Repair Treatment penetrates deep into the hair cortex, rebuilding internal structure, sealing the cuticle layer, and protecting the hair from environmental damage. It provides powerful smoothing, nourishment, and discipline, leaving the hair strong, silky, and full of life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis advanced composition includes Collagen and Cysteine, which strengthen and densify the hair fiber, as well as a blend of 11 Amino Acids, Pink Pepper Extract, Coconut Oil, Avocado Oil, Argan Oil, and Macadamia Oil — ensuring deep hydration and restoring the natural hydro-lipid balance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDamaged hair (levels 1, 2, 3, and early stage 4)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHair exposed to mechanical, thermal, or chemical stress where the hydro-lipid balance is disrupted\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ The result is perfectly smooth, nourished, and revitalized hair with a soft, silky texture and luminous shine. ✨\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMAXWELL Total  — Professional Step-by-Step Guide\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStep 1. Deep Cleansing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWash the hair 2–3 times with a Deep Cleansing Shampoo until it is perfectly clean. Rinse thoroughly with warm water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTowel-dry the hair to remove excess moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a more intensive effect, blow-dry completely (100%).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStep 2. Product Application\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDivide the hair into 5 sections.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply the MAXWELL Total  treatment strand by strand, evenly distributing the product throughout the length.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLeave the product on for 30 minutes to allow full absorption.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStep 3. \u003cbr\u003eGently rinse to remove excess product, without shampoo.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStep 4. Drying\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBlow-dry the hair 100%.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStep 5. Heat styling tools may be used as part of a professional hair service.\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eStep 6. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAllow the hair to cool completely.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRinse thoroughly with shampoo and hair mask\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply a mask or conditioner, leave for a few minutes, then rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBlow-dry and style as desired.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨ Result: deeply restored, silky-smooth, glossy hair with a healthy, soft texture. ✨\u003c\/span\u003e\u003c\/p\u003e","brand":"MAXWELL","offers":[{"title":"Default Title","offer_id":51275615404345,"sku":null,"price":116.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0863\/1710\/5465\/files\/IMG_6840.png?v=1761174034"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0863\/1710\/5465\/collections\/CDF70A2C-E2F3-4FD9-8593-3D2A03E3A726.webp?v=1787751978","url":"https:\/\/queenshairacademy.shop\/collections\/maxwell.oembed","provider":"QUEEN'S HAIR ACADEMY","version":"1.0","type":"link"}