Every stylist knows this client: freshly bleached, fragile to the touch — asking for a smoothing service her hair can't survive yet. Cold hair recovery was made for exactly this situation.
What it is
A professional reconstructive treatment that works without a flat iron. These professional conditioning treatments help improve the softness, manageability and appearance of damaged hair instead of sealing it with high heat. (Some protocols, like Infusion Blond, use a thermal cap with gentle warmth — but no flat iron.) Benefits depend on the formula and the condition of the hair. Explore the cold recovery collection to see the available systems.
Who needs it
Hair after bleaching or aggressive colouring. Hair with breakage, high porosity and lost elasticity. Clients in the fragile window between chemical services.
What to expect — realistically
With regular use, cold recovery helps improve the softness, manageability and appearance of damaged hair. Benefits depend on the formula and the condition of the hair. It supports the hair's condition; it doesn't turn damaged hair back into virgin hair.
What it is not
Not a straightening treatment, and not a shortcut around diagnostics. Severely compromised hair may remain unsuitable for heated smoothing, even after a course of conditioning treatments — the strand test and honest assessment come first. Once the hair is strong enough, you can consider a keratin smoothing treatment.