Damage Level: 1–3
Power of straightening : Medium to Strong
Nourishment: 5/5
Use Me Escova Japanesa
Use Me Escova Japanesa is a professional keratin smoothing treatment designed for wavy, medium-porosity, and color-treated hair.
Its nourishing formula, enriched with shea butter and sunflower seed oil, delivers two signature results: mirror-like shine and weightless softness without weighing the hair down.
The treatment creates a unique “silky silicone-like texture,” leaving the hair exceptionally smooth, soft, and flexible while maintaining a natural, lightweight feel without stiffness or bulk.
It also features excellent product economy and a medium-intensity masculine fragrance.
Recommended For
• Wavy hair of medium density
• Medium-porosity hair
• Color-treated hair
• Repeat keratin treatments
Not Recommended For
• Very curly or highly textured (ethnic) hair
• Severely damaged hair
• Very fine or extremely lightweight hair
Results
• Mirror-like shine — the signature effect of this treatment
• Silky softness without added weight
• Long-lasting results for 4–6 months
• Medium-to-strong curl reduction
Key Benefits
• Mirror-like shine — 5/5
• Deep nourishment — 5/5
• Lightweight, silky finish
• Economical product consumption
Key Ingredients
• Shea Butter
• Sunflower Seed Oil
Professional Note
Before rinsing, the hair may appear matte and slightly heavier than expected. This is completely normal. There is no need to achieve a light or airy appearance before rinsing, as the final texture and shine will develop after the treatment is completed.
For professional use only.
A patch test is required before application. Not recommended during pregnancy or breastfeeding.
Instructions:
- Wash the hair with a clarifying shampoo 1–3 times, depending on product buildup and hair condition.
- Blow-dry the hair 100% dry using warm air.
- Divide the hair into 4 equal sections.
- Apply the treatment evenly, section by section, avoiding excess product. Leave on for 20–30 minutes.
- Blow-dry the hair 100% dry using warm or cool air.
- Seal the treatment with a flat iron. The temperature range of 210–230°C (410–450°F) and 7–12 passes are provided as general guidelines only. The correct temperature and number of passes must always be determined individually based on the hair’s texture, density, level of damage, and overall condition.
- Allow the hair to cool for 5 minutes, then rinse thoroughly with water using a stabilizing shampoo.
- Apply the finishing mask. Blow-dry the hair without using a brush.
Damage Level: 1–3
Power of straightening : Medium to Strong
Nourishment: 5/5
Use Me Escova Japanesa
Use Me Escova Japanesa is a professional keratin smoothing treatment designed for wavy, medium-porosity, and color-treated hair.
Its nourishing formula, enriched with shea butter and sunflower seed oil, delivers two signature results: mirror-like shine and weightless softness without weighing the hair down.
The treatment creates a unique “silky silicone-like texture,” leaving the hair exceptionally smooth, soft, and flexible while maintaining a natural, lightweight feel without stiffness or bulk.
It also features excellent product economy and a medium-intensity masculine fragrance.
Recommended For
• Wavy hair of medium density
• Medium-porosity hair
• Color-treated hair
• Repeat keratin treatments
Not Recommended For
• Very curly or highly textured (ethnic) hair
• Severely damaged hair
• Very fine or extremely lightweight hair
Results
• Mirror-like shine — the signature effect of this treatment
• Silky softness without added weight
• Long-lasting results for 4–6 months
• Medium-to-strong curl reduction
Key Benefits
• Mirror-like shine — 5/5
• Deep nourishment — 5/5
• Lightweight, silky finish
• Economical product consumption
Key Ingredients
• Shea Butter
• Sunflower Seed Oil
Professional Note
Before rinsing, the hair may appear matte and slightly heavier than expected. This is completely normal. There is no need to achieve a light or airy appearance before rinsing, as the final texture and shine will develop after the treatment is completed.
For professional use only.
A patch test is required before application. Not recommended during pregnancy or breastfeeding.
Instructions:
- Wash the hair with a clarifying shampoo 1–3 times, depending on product buildup and hair condition.
- Blow-dry the hair 100% dry using warm air.
- Divide the hair into 4 equal sections.
- Apply the treatment evenly, section by section, avoiding excess product. Leave on for 20–30 minutes.
- Blow-dry the hair 100% dry using warm or cool air.
- Seal the treatment with a flat iron. The temperature range of 210–230°C (410–450°F) and 7–12 passes are provided as general guidelines only. The correct temperature and number of passes must always be determined individually based on the hair’s texture, density, level of damage, and overall condition.
- Allow the hair to cool for 5 minutes, then rinse thoroughly with water using a stabilizing shampoo.
- Apply the finishing mask. Blow-dry the hair without using a brush.
