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PROFESSIONAL TREATMENT GUIDE
Treatment profile
Property
Detail
Hair type
Medium-density, medium-texture hair; light to medium waves; color-treated and blonde hair
Hair condition
Frizzy, dry and color-treated hair; suitable for blonde and highlighted hair
Porosity
Medium
Damage level
3 / 5
Straightening strength
4 / 5
Odour intensity
3 / 5
Longevity
5–7 months
Nourishment
5 / 5
Shine
5 / 5
Straightening effect
Medium
Processing time
20–30 minutes
Application by
Licensed salon professionals only
About Use Me Escova Japonesa
Use Me Escova Japonesa is a professional nourishing keratin smoothing treatment for medium-density, medium-texture hair with light to medium waves. It is suitable for frizzy, dry, color-treated, blonde and highlighted hair with medium porosity.
Its formula delivers deep nourishment, mirror-like shine and a soft, lightweight finish without excessive stiffness or weight. On the correct hair structure, it can create a completely straight result while maintaining softness and flexibility.
Not recommended for: severely damaged or highly sensitized blonde hair, extremely fine or airy hair, or dense hair with tight, highly resistant curls.
IDEAL FOR CLIENTS WHO WANT
Straight, smooth and glossy hair with strong frizz control, lightweight softness and a natural finish.
What this treatment does
- Can make light-to-medium waves 100% straight when the formula, temperature and number of passes are correctly matched to the hair structure
- Controls frizz and reduces unwanted volume
- Provides deep nourishment and mirror-like shine
- Leaves the finished hair soft, flexible and lightweight
- Delivers results lasting approximately 5–7 months
How to use
- 1
Wash the hair 2–3 times with Deep Cleaning Shampoo and rinse thoroughly.
- 2
Blow-dry the hair until it is 100% dry.
- 3
Wear protective gloves and divide the hair into four sections.
- 4
Apply evenly to thin sections, keeping 0.5–1 cm away from the scalp. Comb through and remove excess product.
- 5
Leave the treatment on for 20–30 minutes.
- 6
Without rinsing, blow-dry the hair until it is 100% dry using cool or warm air.
-
7
Work with very thin sections. Select the temperature after a professional diagnosis and strand test.
Hair condition Temperature Passes Fine-textured, medium-density, bleached or color-treated hair with medium waves 210°C / 410°F 10–20 Normal hair with medium waves 210–220°C / 410–428°F 10–20 Dense hair with medium waves 220–230°C / 428–446°F 10–20 - 8
Allow the hair to cool naturally for approximately 5 minutes.
- 9
Rinse thoroughly with water, cleanse with a stabilizing shampoo, apply a suitable finishing mask and rinse again.
- 10
Blow-dry the hair until it is 100% dry without using a brush. The service is complete.
Frequently asked questions
Does Use Me Escova Japonesa make hair completely straight?
Yes. It can make correctly selected light-to-medium wavy hair 100% straight when the formula, temperature and number of passes are chosen correctly for the hair structure, density and condition.
Is it suitable for blonde, highlighted or damaged hair?
Yes, it is suitable for blonde, highlighted and color-treated hair when the hair is not severely damaged. A professional diagnosis and strand test are required before application.
Does it weigh the hair down?
No. The completed result is soft and lightweight. Before rinsing, the hair may appear matte or slightly heavy; this is normal, and the final softness and shine develop after rinsing and finishing.
How long does the result last?
Approximately 5–7 months, depending on the hair condition, application technique and professional aftercare.
Is it suitable for tight or highly resistant curls?
No. This treatment is designed for light to medium waves. A stronger formula selected specifically for dense, tight and resistant curls would be more appropriate.
