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PROFESSIONAL TREATMENT GUIDE
Treatment profile
Property
Detail
Hair type
Dense, coarse and thick hair; strong and resistant curls; natural, colour-treated, blonde and damaged hair; medium-to-high porosity
Damage level
Level 3
Straightening strength
5 / 5
Odour intensity
1 / 5
Longevity
6–8 months
Nourishment
5 / 5
Shine
5 / 5
Straightening effect
Strong — up to 100% straightening
Application by
Licensed salon professionals only
IDEAL FOR CLIENTS WHO WANT
Up to 100% straightening · Strong curl control · Brilliant shine · Long-lasting smoothness
Up to 100% straightening
6–8 month results
Odour intensity 1/5
Professional use only
What this treatment does
- Sélectionné pour boucles résistantes
- Contrôle des frisottis
- Sélection axée sur la porosité
How to use
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Wear protective gloves and perform a strand test before beginning the full treatment.
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Wash the hair thoroughly with Deep Cleaning Shampoo. The hair must be completely clean and free from buildup. Rinse thoroughly.
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Blow-dry the hair until it is approximately 90% dry. The hair should remain slightly damp.
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Shake the HAVEN RUBUS bottle thoroughly to combine the active ingredients. Divide the hair into four sections.
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Apply the treatment evenly to thin sections, keeping approximately 0.5–1 cm away from the scalp. Comb through each section to distribute the product and remove any excess. Leave the treatment on the hair for 15–20 minutes. Without rinsing, blow-dry the hair completely. Begin with cool air and gradually move to warm air until the hair is 100% dry.
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Allow the hair to cool naturally for approximately 10 minutes.
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Divide the hair into very thin sections. Select the temperature and number of passes according to the hair’s structure, condition, heat tolerance and the appearance of each strand during the ironing process.
Professional flat-iron settings Hair type and condition Temperature Passes Dense, coarse and thick hair with strong curls 210–230°C / 410–446°F 15–20 passes per strand Very dense, coarse or highly resistant hair, including highlighted hair that has passed the strand test 210–230°C / 410–446°F 15–20 passes per strand -
Wash the hair with shampoo. Apply a finishing conditioner for 5–10 minutes, distribute evenly and rinse thoroughly.
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Blow-dry the hair until it is 100% dry. The treatment is complete and the final result is ready.
Frequently asked questions
Does HAVEN RUBUS make the hair completely straight?
Yes. HAVEN RUBUS is designed to deliver up to 100% straightening on suitable dense, coarse and resistant hair. However, achieving a complete result depends on professional diagnosis and technique. The stylist must correctly identify the hair’s structure, select the appropriate treatment, apply the correct amount of product and adjust the flat-iron temperature and number of passes according to the condition of each strand. Correct product selection and straightening technique are the most important factors in achieving the intended result.
How is the treatment applied?
HAVEN RUBUS is applied to completely clean, slightly damp hair after washing with Deep Cleaning Shampoo. The treatment processes for 15–20 minutes, is blow-dried completely into the hair and then sealed with a professional flat iron. The temperature and number of passes must be selected according to the hair’s structure, condition, heat tolerance and visible response during the ironing process.
Which hair types is HAVEN RUBUS best for?
HAVEN RUBUS is best suited to dense, coarse and thick hair with strong or resistant curls. It can also be used on natural, colour-treated, blonde, highlighted and damaged hair up to Damage Level 3 when the hair passes a professional strand test and is suitable for a heated treatment.
How long do the results last?
Results typically last from 6 to 8 months. Longevity depends on the original hair structure, professional application, washing frequency and aftercare routine.
Does HAVEN RUBUS have a strong odour?
No. Its odour intensity is rated 1 out of 5, making the application more comfortable for both the stylist and client.
