Maxwell Total Keratin Treatment
Professional rinse-off keratin treatment for dense, coarse and curly hair. Designed to deliver strong straightening, deep nourishment, brilliant shine and lasting frizz control.
About Maxwell Total
Maxwell Total is a high-performance professional keratin treatment created for dense, coarse and curly hair that requires strong curl control. It is suitable for natural and colour-treated hair, including blonde and highlighted hair when the temperature and technique are selected after a professional diagnosis and strand test.
The formula combines guarana, spirulina, hydrolyzed silk, a complex of 11 amino acids and vitamins. These ingredients support the hair fibre, restore moisture balance, improve elasticity and leave the hair deeply conditioned with a brilliant, polished shine.
With the correct product selection and professional technique, the treatment can create a completely straight, smooth and frizz-controlled finish. Results may last 6–8 months depending on the hair structure, application technique and aftercare.
What This Treatment Does
How to Use
Wear protective gloves and perform a strand test before beginning.
Wash the hair 2–3 times with Deep Cleaning Shampoo, then rinse thoroughly.
Blow-dry the hair until it is 100% dry.
Shake the bottle well and divide the hair into small, controlled sections.
Apply a thin, even layer strand by strand, keeping approximately 0.5–1 cm away from the scalp. Comb through to remove excess product.
Leave the treatment on the hair for 30 minutes.
Without rinsing, blow-dry the hair completely using cool or warm air in a well-ventilated area.
Select the flat-iron temperature and number of passes according to the hair structure, condition, heat tolerance and strand-test result.
Seal very thin sections with a professional flat iron, following the Professional Heat Guide below. Stop once the strand is fully sealed.
Allow the hair to cool completely.
Wash with shampoo, apply a suitable finishing mask for 10–20 minutes, rinse, and blow-dry the hair 100%. The result is complete.
Professional Heat Guide
Always begin conservatively. For blonde, highlighted or sensitized hair, use only the lowest safe temperature confirmed by the strand test.
Before the keratin treatment: select one preparation product according to the professional hair diagnosis. Tap a card to view the product.
Frequently Asked Questions
Does Maxwell Total make the hair completely straight?
Yes. Maxwell Total can make the hair 100% straight when the product is correctly matched to the hair structure and condition. The flat-iron temperature and number of passes must also be selected accurately for that specific hair structure. A correct professional diagnosis and technique are essential to achieving the intended result.
Which hair types is it best for?
It is best suited to medium-density to dense hair with medium porosity and medium curls to curly textures. It is ideal for hair that needs strong straightening and nourishment.
Can it be used on blonde or highlighted hair?
Yes. A professional diagnosis and strand test are required, and the lowest safe temperature should be used for the hair’s current condition.
How is the treatment applied?
It is applied to thoroughly cleansed, dry hair in thin sections, processed for 30 minutes, blow-dried without rinsing and sealed with a professional flat iron. Professional application is required.
Straight, disciplined and deeply nourished hair with controlled volume, a silky feel and brilliant shine. Results can last 6–8 months with correct professional application and appropriate aftercare.
*Longevity varies with hair structure, technique, washing frequency and aftercare.
Maxwell Total Keratin Treatment
Professional rinse-off keratin treatment for dense, coarse and curly hair. Designed to deliver strong straightening, deep nourishment, brilliant shine and lasting frizz control.
About Maxwell Total
Maxwell Total is a high-performance professional keratin treatment created for dense, coarse and curly hair that requires strong curl control. It is suitable for natural and colour-treated hair, including blonde and highlighted hair when the temperature and technique are selected after a professional diagnosis and strand test.
The formula combines guarana, spirulina, hydrolyzed silk, a complex of 11 amino acids and vitamins. These ingredients support the hair fibre, restore moisture balance, improve elasticity and leave the hair deeply conditioned with a brilliant, polished shine.
With the correct product selection and professional technique, the treatment can create a completely straight, smooth and frizz-controlled finish. Results may last 6–8 months depending on the hair structure, application technique and aftercare.
What This Treatment Does
How to Use
Wear protective gloves and perform a strand test before beginning.
Wash the hair 2–3 times with Deep Cleaning Shampoo, then rinse thoroughly.
Blow-dry the hair until it is 100% dry.
Shake the bottle well and divide the hair into small, controlled sections.
Apply a thin, even layer strand by strand, keeping approximately 0.5–1 cm away from the scalp. Comb through to remove excess product.
Leave the treatment on the hair for 30 minutes.
Without rinsing, blow-dry the hair completely using cool or warm air in a well-ventilated area.
Select the flat-iron temperature and number of passes according to the hair structure, condition, heat tolerance and strand-test result.
Seal very thin sections with a professional flat iron, following the Professional Heat Guide below. Stop once the strand is fully sealed.
Allow the hair to cool completely.
Wash with shampoo, apply a suitable finishing mask for 10–20 minutes, rinse, and blow-dry the hair 100%. The result is complete.
Professional Heat Guide
Always begin conservatively. For blonde, highlighted or sensitized hair, use only the lowest safe temperature confirmed by the strand test.
Before the keratin treatment: select one preparation product according to the professional hair diagnosis. Tap a card to view the product.
Frequently Asked Questions
Does Maxwell Total make the hair completely straight?
Yes. Maxwell Total can make the hair 100% straight when the product is correctly matched to the hair structure and condition. The flat-iron temperature and number of passes must also be selected accurately for that specific hair structure. A correct professional diagnosis and technique are essential to achieving the intended result.
Which hair types is it best for?
It is best suited to medium-density to dense hair with medium porosity and medium curls to curly textures. It is ideal for hair that needs strong straightening and nourishment.
Can it be used on blonde or highlighted hair?
Yes. A professional diagnosis and strand test are required, and the lowest safe temperature should be used for the hair’s current condition.
How is the treatment applied?
It is applied to thoroughly cleansed, dry hair in thin sections, processed for 30 minutes, blow-dried without rinsing and sealed with a professional flat iron. Professional application is required.
Straight, disciplined and deeply nourished hair with controlled volume, a silky feel and brilliant shine. Results can last 6–8 months with correct professional application and appropriate aftercare.
*Longevity varies with hair structure, technique, washing frequency and aftercare.