PROFESSIONAL TREATMENT GUIDE
Treatment profile
About ZOOM Coffee Straight
ZOOM Coffee Straight is a powerful professional keratin treatment created for dense, coarse, heavy and resistant hair with strong or tight curls. It is especially effective for very curly, near-Afro-textured and difficult-to-straighten hair.
Its formula combines coffee extract and an amino-acid complex to support the hair fibre, control resistant curls and create a dense yet flexible protective film. The treatment provides maximum frizz and volume control with a smooth, glossy finish.
Suitable for: natural and colour-treated hair that passes a professional diagnosis and strand test.
Not recommended for: 100% blonde hair, extremely dry hair or severely damaged hair. With a nourishment level of 3/5, this powerful composition may overdry highly compromised hair.
IDEAL FOR CLIENTS WHO WANT
Maximum straightening, strong frizz and volume control, a smooth finish and mirror-like shine on dense, coarse and resistant curls.
What this treatment does
- Can deliver a 100% straight result on dense, coarse and resistant hair when the formula, temperature and passes are correctly selected for the strand
- Provides strong straightening for strong, tight and near-Afro-textured curls
- Controls intense frizz and reduces unwanted volume
- Smooths coarse, unruly and medium-porosity hair
- Creates a dense yet flexible protective film around the hair fibre
- Improves manageability without leaving resistant hair rigid
- Creates a smooth, polished finish with mirror-like shine
- Delivers results lasting approximately 6–8 months
How to use
- 1
Wash the hair 2–3 times with Deep Cleansing Shampoo and rinse thoroughly.
- 2
Blow-dry the hair until it is 100% dry.
- 3
Shake the bottle well, wear protective gloves and divide the hair into four sections.
- 4
Apply evenly to thin sections, keeping approximately 1 cm away from the scalp. Comb through and remove excess product.
- 5
Leave the treatment on for 15–30 minutes.
- 6
Without rinsing, blow-dry the hair until it is 100% dry using cool or warm air.
-
7
Use 15–20 passes in every category and assess the condition of the strand after each pass. Select the final temperature and number of passes only after a professional diagnosis and strand test.
Hair condition Temperature Passes Colour-treated, medium-density hair with medium waves 210–220°C / 410–428°F 15–20 Medium-density curly hair 215–225°C / 419–437°F 15–20 Medium-density to thick, coarse and resistant curly hair 220–250°C / 428–482°F 15–20 - 8
Allow the hair to cool completely.
- 9
Rinse thoroughly with shampoo.
- 10
Apply a hydrating finishing mask for 5–10 minutes, rinse thoroughly, then blow-dry the hair. The service is complete.
Frequently asked questions
Does ZOOM Coffee make hair completely straight?
Yes. It can produce a 100% straight result on dense, coarse and resistant hair when the composition, temperature and number of passes are correctly selected for the hair structure.
Can ZOOM Coffee be used on 100% blonde hair?
No. ZOOM Coffee does not provide enough nourishment for 100% blonde hair and may overdry it. Choose a more nourishing treatment designed for blonde hair.
Is it suitable for extremely dry or severely damaged hair?
No. This is a powerful straightening composition with a nourishment level of 3/5. Extremely dry or severely damaged hair should be restored first and matched with a more suitable treatment.
Which curl patterns is ZOOM Coffee designed for?
It is designed for strong and tight curls, including very curly and near-Afro-textured hair, when the hair is dense, coarse and resistant.
Can it be used on natural and colour-treated hair?
Yes, when the hair is dense, coarse or resistant and passes a professional diagnosis and strand test. It is not intended for 100% blonde or highly compromised hair.
How long does the result last?
Approximately 6–8 months, depending on the hair structure, application technique and professional aftercare.